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Telling Tales: Storytelling and Blogging

Many of us experience the fond childhood memory of being read ‘bedtime stories’. These stories stayed with us but we’ve failed to take an important lesson from them into the business world. People want...

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Personalising Your Blog Content

Corporate or company blogs have now been around for over 15 years growing out of the blogging communities of the late 90s and early noughties. As with many platforms that have evolved over time, some...

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11 Tweetable Blogging Statistics for Businesses

In a world where blogging is becoming increasingly important, we still have our battles to fight. The battle of getting buy-in from the top, explaining the benefits to your team, making your blog work...

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Writing Content to Fill Gaps in the Market

I like to think that in the world there are so many ideas that criss-cross and overlap and that there are still some loopholes and small gaps left unexploited. In the modern world, there is an enormous...

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Why Your Blog Has an Ego and What to Do About It

Have you ever planned a party or networking event and forgot to invite everyone to it? Probably not. So why are you writing content and not sharing it with your audience? It might seem that I’ve made...

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Your Content Marketing Dream Team: Top Social Tools

Content marketing is a key part of any digital marketer’s strategy. Whether it be sharing content on social media or creating content for the company blog or marketing campaigns, content almost...

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10 Types of Blog Post That Will Make You Interesting

Ever get the feeling that your blog is rather uninteresting to your audience? Maybe your returning traffic is pretty low on Google Analytics? How can you steer clear of being boring and make sure that...

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The Secret Formula For Blog Lead Generation Success

They say blogging is free. But how free is it when you spend so much time crafting the right post and resources on a content marketing team? The truth is a business shouldn’t be blogging without...

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The Anatomy of A Great Blogger – Interviews

I've been doing a lot of research into what makes a great blogger recently. Sometimes I would catch myself staring at the ceiling and wondering if it's a combination of good writing and experience or...

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5 Traits of the Successful Guest Blogger

Business owners and experts all across the globe should know and understand the value that being a guest blogger has – not just for the reputation of you but also for the reputation of your business....

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How to Find Awesome Guest Blogging Opportunities in 7 Steps

Guest blogging is a good opportunity to put the right people in your business on the map as thought leaders and experts in their field. It creates backlinks back to your websites and established...

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How to Make a Very, Very Successful Blog Post

There are lots of things you need to do to make a blog post a success. From proper planning to optimising your post for SEO. You want to give your blog the best chance when being promoted to your...

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How To Become An Awesome Guest Blogger

Guest blogging opportunities are a great way of increasing your audience and building authority in your field. However, competition is fierce with high traffic websites being inundated with requests...

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20 Content Marketing Resources You Will Love

There comes a time in every content marketers day that finding the right content to talk about, providing enough variety, being consistent or even being exciting is difficult. A roadblock isn't...

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Calculate Your Return On Investment [Free eBook]

The true fact of the matter is, everyone in marketing needs to calculate a return on investment. We didn't get into the role because we love maths and spreadsheets but it's unavoidable if you want to...

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To Hell with the Facts! Start Storytelling

Storytelling is a buzzword in content marketing at the moment. It’s important for brands to stand out for the right reasons, and telling their personal stories helps them do that. Tracey Alison shares...

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Content Is King, Even In a Galaxy Far Far Away

With the new Star Wars, The Force Awakens film dominating the news, I wanted to remind you all of a quote I created. Everybody knows content is king, but in this case you might argue content is Jedi....

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What Are The Benefits of Content Curation?

If you’re new to the idea of content curation you might be thinking “What benefit can posting lots of links to other people’s sites do for me?”. It turns out, quite a lot. Our Social Media Executive...

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The Guide to Re Purposing Content for Your Social Channels

Re purposing content is a way to make the most out of your time spent creating content in order to drive revenue to your business. To achieve a better ROI, why create new, fresh content when you can...

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How to Refresh Your Old Blog Posts

If you’ve been blogging for any length of time you will have old blog posts, and if you’re thinking strategically about your blog you may well be thinking about updating old blog posts. But how? What...

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